Welcome to Upside Strength!

Who we are

Upside Strength provides coaching for athletes and education for coaches

We are a coaching and education company dedicated to helping athletes and coaches reach their full potential. We specialise in a variety of sports, including CrossFit, MMA and endurance disciplines, and are committed to providing specific coaching and support to help athletes achieve their goals.

In addition to programming, we also offer educational resources for coaches looking to improve their skills and knowledge. Our seminars, workshops and online courses cover a range of topics around conditioning and performance analysis.

Whether you’re an athlete looking to take your performance to the next level, or a coach looking to improve your coaching skills, Upside Strength has something for you. Contact us today to learn more about how we can help you reach your full potential.

“We don’t rise to the level of our expectations, we fall to the level of our training.”


Why Choose Upside Strength with Sean Seale

Almost 10 Years Of Experience

Certified and qualified to exceed your expectations

Through almost 10 years of experience in the fitness industry, Sean has coached thousands of hours with a wide range of individuals and athletes.

Sean has coached S&C in rugby teams, programmed for professional CrossFit athletes, consulted with national organisations around performance and sports technology, helped MMA fighters improve their conditioning, and more.

Effective Personal Training Methods

Stop wasting time on fitness fads and hearsay.

There are still many fitness myths that need to be busted. At Upside Strength, we base all our work on tried-and-true training principles to make sure that every program provides you with the best results possible.

Stop relying on cookie-cutter programs and invest in the best option for You!

The Best Education for Coaches

Thrive as a competent and respected professional

If you are a coach looking to take your career to the next level, you’ve come to the right place. At Upside Strength, we understand the importance of continuous learning and professional development in the fitness/sports industry. That’s why we offer a variety of educational resources to help coaches like you improve their skills and knowledge.

What Our Clients Say About Our Services

Sean is one of the best private trainers I’ve ever had. Competent, patient, perseverant, funny, he makes our sessions a true pleasure. He brings so much knowledge to the table and his approach to working with me, even with prior injuries, has given me strength, mobility, better technique and helped me regain confidence in my ability to exercise and lift weights without injuring myself again.

Noemie Crepeau – Personal Training Client

Sean is an excellent personal trainer who uses his extensive knowledge to put together a program that is perfect for your individual needs. He is very attentive of the details and always creates an environment where you are motivated and enjoying your workout. I have had a great experience training with Sean and am looking forward to continuing to train with him.

Raf Malcolm – Personal Training Client

Although I’ve never seen a personal trainer before, I have been very impressed with the guidance and support I’ve gotten in just three sessions with Sean. He has an intuitive understanding of human movement that shines through both in person and in his series of excellent youtube videos. Sean is easy to communicate with, and was able to put together a program perfect for my specific goals. I would recommend him to people at any level of fitness, whether just starting out or looking to maximize their training.

Andrew Hegle – Personal Training Client

Fantastic trainer. From the beginning of our sessions together Sean listened to exactly what I needed as a provincial rugby player and was never afraid to change and improve on my programming. Always around for questions and improving my game in all aspects in the offseason, I couldn’t recommend Sean enough for any athlete who wants to take their game to the next level! 

Nik Hildebrand – Remote Coaching Client

” Your body is a process. It starts when you are born, it ends when you die, and everything in between takes work.”
Dr Andreo Spina

Conditioning Programs for CrossFit, MMA and Endurance Athlete

Upside Strength’s conditioning programs help CrossFit, MMA and endurance sport athletes get the most out of their training and reach their performance goals. Through a mix of low and high intensity training, these structured programs provide the structure and direction you need to succeed.